The three year Bachelor of Business Administration (B.B.A.) course is affiliated to Chaudhary Charan Singh University, Meerut. The course acts as a stepping stone to management education. BBA programme focuses on enhancing the ability to communicate, analyze situations and take decisions using quantitative and qualitative factors, and to develop anoverview of the different functional areas and the business environment.

Programme Objectives
• Create awareness of the various functional areas of business.
• Understand the contribution of cross-functional coordination towards organisational success.
• Learn the nuances of corporate efficacy.
Career opportunities after B.B.A.

Career in
• Consumer Durable
• Finance / Marketing / HR / Operations
• Financial Institutions
• Insurance
• Business Administration Researcher.